Working online since 1997.

I've held positions client-side and agency-side, worked as a strategist, a digital manager in charities and NfPs, run ecommerce sites, taught web design and plenty more. Skill set ranges from user research to IA and RfP writing and everything in between. Most recently I have been working as a digital strategist and consultant for a London Drupal agency.

London based.


My current key skills: Strategy, Writing and presenting, User Research, Analytics, Project Planning and Management, Content strategy

Things I have done in the past: Front end coding, visual design, content creation and editing, day to day running websites, CMS selection and use, IA & UX



A whistle stop tour of my digital past.

Where What When
NDP (agency) Consultant Strategist
Major clients: RCPCH, CPAG, Big Society Capital
Areas of focus: User research, strategy, analytics, sales
Royal Museums Greenwich Project Manager for major Drupal site rebuild 2013‑14
DEC Project Manager/strategy for Drupal site rebuild 2013
Education Support Network Digital Manager
Day to day comms and fundraising, end to end site redesigns
Freelance Design, IA, site creation
Clients: The Sanger Institute, various small charities and research establishments
Medical Research Council Digital Manager
Day to day comms, managed large CMS project (£300k +)
Freelance Mostly short term IA contracts
Clients: Greenwich Council, NAO
Ares of focus: IA, specifications, assessibility
Iwantoneofthose.com Ecommerce and IT Mananger
Managed all digital comms and marketing, oversaw team, managed new site, warehousing and accounts systems
Swinburne University Elearning developer 2001
SAI (agency) Site bulder 1999
Victoria University of Technology Associate and p/t lecturer in electronic design 1998‑00
Freelance Various roles and site designs in University departments 1997‑01

Other relevant things

  • PRINCE2 qualified (2012)
  • I hold a certficate in Web Analytics from UBC (2006)
  • Post Grad Diploma in Writing (1998, Swinburne)
  • Trained actor - a long story (NZ Drama School 1990-91)
  • I have most of an English degree, but I got the drama bug before I finished and went to drama school instead.
  • I write, a lot; plays and more