I cover all processes prior to the hand over of the site to developers and designers; I can guide organisations from an idea to fully developed wireframes and specifications.
- Strategy - making digital work harder for you, figuring out what to do and why
- Research - test your site and content with your audiences, product landscapes
- Projects - planning, setting up and running digital projects
- Content - strategy, planning, audits, creation
- IA and UX - getting into detail on layouts and user journeys
My approach balances the principles of user centred design with the aims of the organisation and reality of time and budget.
Digital strategy is the art and science of making sure that four things are all moving in the same direction:
- Organisational aims
- Your proposition
- What your audience wants
- The toolsets needed to make that happen.
I use a range of approaches here, from stakeholder interviews and analytics to user story creation and internal workshops to create a meaningful direction for your digital project.
Qualitiative research can entail anything from classic site usability studies through to more active co-design, working with users to imagine more useful interfaces and services.
Using analytics, surveys and lightweight online testing tools makes sure that insights are quantified and tested.
I have always been an advocate of research - even a day or two can really help focus a project and give you assurance that you are doing the right thing.
Once we have set the direction and defined the brief I can help setup and run your digital project. I have extensive project management experience, both as a site manager and as an explicit role.
- Project experience from £15k right up to £300k
- PRINCE2 qualified, OJEU experienced
- Writing RfPs, gathering requirements, agency selection and management
- Total familiarity with all digital project process, from the content audit and user testing to the presentations to SMT and the Board
Having been in charge of many websites I have spent many years dealing with the reality of content creation and management. Along with service design, content strategy is now at the heart of good digital (or should be).
I have decades of experience in structuring content, editing copy to work online, content audits and the endless and thankless task of keeping content up to date.
Most of the time organisations totally mess up their content processes, starting too late and underestimating the time that rewriting and approvals take - I can really help here.
IA & UX
Strategy sets the direction but you need to get to into the details of what will be made. This is where IA & UX come in: Information Architecture is about a lot more than wireframes, it addresses user journeys, findability, signposting, data models, taxonomy, content modelling, technical architectures and more.
User experience design looks at the user flow and the detail of interactions in order to create a unified and useful experience for your users.