Most of my writing goes directly into my work, but every now and then I step out of the day-to-day and post something about this digital thing on medium.
Tell, show, do - the time to be useful online is now Too many charities and NfPs are barking up the wrong tree on digital, worrying about telling a better story and making a better case for support and donations - they should be moving from 'tell and show' to 'do'.
Why is social so hard? What’s really difficult for organisations and businesses to understand is that social collapses the traditional communications and marketing professionals way of thinking and makes those operating models unfit for purpose.
From Personae to Narrative Experience Mapping A slightly off the wall method to help match your site persona with user personae.